Are pre-visualization programs really used to solve production issues? I have been in the software industry for 30 years and we ALWAYS talk about things like “requirements modeling.” It really sounds good in theory, people get excited, academia theorizes about it, and software companies produce lots of products. But at the end of the day, less than 18% of commercial grade software development companies use these techniques to produce product. But is this the same for Pre-visualization?
I am one of those people that gets it; that is, 90% of product cost are determined in the first 10% of preproduction activities. Fixing a shot in production/post can cost up to 4x-10x that of fixing it in pre-production. Do the math – a single hour delay to revise a shot in just one scene on site with talent, crew, support, etc, costs far more than the $300 for FrameForge and the same amount of time spent with a director in preproduction. Right?
So, the question is – do productions really think and act like this?
