Social filmmaking connects different communities through film-based story telling. In social computing terms, the film is the media and its context is what makes it sharable, thus being a type of social media. As such, social filmmaking becomes the application of social computing technologies to the documentary filmmaking workflow.
But before we dig into these new tools, let’s briefly review some traditional tools used in most filmmaking workflows. Preproduction leverages Number to Gorilla for planning/budgeting, Final Draft AV for script management, and Storyboard to Frameforge for revisualization. The use of these tools, mostly adopted by traditional filmmakers, are proving just as productive in keeping costs low and increasing the likelihood of success.
In production, beyond the cameras and lights, we see the emergence of Movie Slate and DSLT Slate as low cost alternatives to time-code enabled digital slates and OnLocation as a means of shot management through metadata. Metadata is emerging as a production asset that is just as valuable as the digital connect itself.
Post-production has traditionally been dominated by Final Cut Pro and Avid suites, but today we see Adobe-based production beginning to displace them with their end-to-end metadata driven workflow center on Premier Pro, After Effects, Photoshop, and Soundbooth. All in all, these tools, taken together or just in parts, should be familiar to most documentarians.
With these tools as a foundation, social filmmaking requires other capabilities that aid in the realization of community to community story telling. These tools facilitate funding, create and connect communities, and facilitate the distribution of content.
Pre-production
- Facebook (personal and pages) and LinkedIn: these are two of the most popular forms of Web 2.0 tools. Through these tools, one can create public, private, and professional networks and/or communities.
- Crowdwise: A community portal designed to let everyone contribute their ideas and help build consensus about what kind of film needs to be made.
- Crowdrise: Social filmmaking is funded by the larger community and Crowdrise is the a key social network for raising money in a fun way.
Production
- Twiki and MediaWiki: Wikis are another type of website, but one that allows for the easy creation and editing of content by community members (typically non-technical). They allow production and postproduction team members to share creative, editorial, and compositional content. For a complete listing, make sure you check out WikiMatrix.
- WordPress, Ning, and Blogger: There are the premier social networks for organizing, activating, and influencing the a social filmmaking network.
Post-production
- Vimeo, YouTube, Flickr: A principal means of managing and distributing photo and video content. Vimeo, while having access to sizably small community, has several tools that are more beneficial to filmmakers (e.g., the ability to reload footage to the same URL, accredit contributors, etc.)
- delicious and digg: Allows you organize, tag, and generate recommendations to social sites and content, especially the film-based social media being generated by your work.
- Twitter: Microblogging is a capability that is can be useful during any phase of the filmmaking workflow, but is a necessity during postproduction, specifically distribution.
Wildcards
- Livescribe: Notes are an important part of any successful production, whether digital or handwritten. Pen and paper, however, lends itself to freer levels of creativity but lower levels of sharability. Livescribe, a digital pen and paper solution, achieves the benefits without its disadvantages. In addition to capturing content, you can also share information within other documents as well as posting to community portals.
- HootSuite: Social media management dashboard for most of the tools discussed. HootSuite allows you to manage multiple social media accounts, create and schedule community messages, identify and understand community trends, and add members to the community. Very powerful and very useful to the social filmmaker that is always on the go.
So, there you go. While a bit more than ten, these tools (and categories) are essential for social filmmaking. They enable effective idea creation and fundraising, enable disparate members to creatively collaborate, and content to be social distributed. All in all, today’s documentarian needs to be more than just filmmaking skills and tools, to be successful, they need to also be effective at community outreach through social networks as well.
Next: Aristotle’s View On Social Filmmaking
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